{"id":3039,"date":"2023-10-03T00:00:00","date_gmt":"2023-10-03T00:00:00","guid":{"rendered":"http:\/\/bocatc.org.user.server321.com\/marketing-your-education-programs\/"},"modified":"2024-03-11T22:12:58","modified_gmt":"2024-03-11T22:12:58","slug":"marketing-your-education-programs","status":"publish","type":"post","link":"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/","title":{"rendered":"Marketing Your Education Programs"},"content":{"rendered":"<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/bocatc.org\/wp-content\/uploads\/2023\/11\/iStock-1412762527_-_In_Article.jpg\" style=\"float: right; margin: 0px 0px 10px 10px;\" alt=\"\"><\/p>\n<p>Targeting and extending your reach to your Athletic Trainer (AT) audience is an ideal way to optimize attendance levels for your education program(s). The BOC provides many options and resources you can add to your marketing mix to help you connect effectively to ATs and promote your programs. Our BOC team provides services to help you customize your efforts for the most impact.<\/p>\n<p><strong>Available Tools<\/strong><strong><\/strong><\/p>\n<p>The BOC program directory continuing education (CE) search tool, marketed directly to ATs, lists all Category A programs, including asynchronous\/synchronous events and virtual\/F2F events. (This tool is actually a requirement outlined in the<strong> <\/strong><strong>&#8220;Standards for BOC Approved Providers&#8221; stating that BOC Approved Providers are required to enter CE programs into the program directory at least 10 calendar days prior to the event.)<\/strong><strong><\/strong><\/p>\n<p><strong> <\/strong><\/p>\n<p>In addition to the free <a href=\"https:\/\/bocatc.org\/FindCE\">Program Directory<\/a> the BOC offers the following targeted tools through our <a href=\"https:\/\/7f6907b2.flowpaper.com\/AdvertisingwiththeBOC\/#page=1\">Media Kit<\/a> to expand your promotional campaigns:<\/p>\n<ul>\n<li>Email<br \/>\n     Blast Services<\/p>\n<ul>\n<li>Client specific distributions on your behalf<br \/>\n      versus your message grouped with other companies\/organizations<\/li>\n<li>Variety of email set-up options to customize<br \/>\n      your email blasts<\/li>\n<\/ul>\n<\/li>\n<li>Mailing Lists\n<ul>\n<li>  Available in Excel spreadsheet for easy mail merging<\/li>\n<\/ul>\n<\/li>\n<li>  Website Advertising\n<ul>\n<li>  <span class=\"normaltextrun\">Available at monthly rate but can be customized<\/span><\/li>\n<\/ul>\n<ul>\n<li>  <span class=\"normaltextrun\">Client provides artwork to BOC specifications<\/span><\/li>\n<\/ul>\n<\/li>\n<li>  &#8220;Cert Update&#8221; advertising\n<ul>\n<li>  <span class=\"normaltextrun\">Distributed twice a year<\/span><\/li>\n<\/ul>\n<ul>\n<li>  <span class=\"normaltextrun\">Many size and placement options available to fit any budget<\/span><\/li>\n<\/ul>\n<ul>\n<li>  <span class=\"normaltextrun\">Client provides artwork to BOC specifications<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Discounts Available for BOC Approved Providers<\/strong><strong><\/strong><\/p>\n<p>BOC Approved Providers receive reduced pricing on some of the above items, including discounted rate on email blast services and mailing lists, 10% discounts off regular rates for website and &#8220;Cert Update&#8221; advertising.<\/p>\n<p>For more information, see the full BOC Media Kit on the <a href=\"https:\/\/bocatc.org\/media-kit\">BOC website<\/a>. <\/p><\/p>\n","protected":false},"excerpt":{"rendered":"Targeting and extending your reach to your Athletic Trainer (AT) audience is an ideal way to optimize attendance levels for your education program(s). The BOC provides many options and resources you can add to your marketing mix to help you&#8230; <div class=\"more\"><a class=\"continue\" href=\"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/\">Read More &raquo;<\/a><\/div>","protected":false},"author":1,"featured_media":3042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,7,10],"tags":[29],"class_list":["post-3039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom","category-approved-providers","category-boc-news","tag-boc-approved-provider-program"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Your Education Programs - Board of Certification for The Athletic Trainer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Your Education Programs - Board of Certification for The Athletic Trainer\" \/>\n<meta property=\"og:description\" content=\"Targeting and extending your reach to your Athletic Trainer (AT) audience is an ideal way to optimize attendance levels for your education program(s). The BOC provides many options and resources you can add to your marketing mix to help you... Read More &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/\" \/>\n<meta property=\"og:site_name\" content=\"Board of Certification for The Athletic Trainer\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-03T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-11T22:12:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bocatc.org\/wp-content\/uploads\/2023\/11\/iStock-1412762527_-_In_Article-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"267\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BOCadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BOCadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/\"},\"author\":{\"name\":\"BOCadmin\",\"@id\":\"https:\/\/bocatc.org\/#\/schema\/person\/e91aca724d562f7c12150cd047fc49ab\"},\"headline\":\"Marketing Your Education Programs\",\"datePublished\":\"2023-10-03T00:00:00+00:00\",\"dateModified\":\"2024-03-11T22:12:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/\"},\"wordCount\":284,\"image\":{\"@id\":\"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bocatc.org\/wp-content\/uploads\/2023\/11\/iStock-1412762527_-_In_Article-1.jpg\",\"keywords\":[\"BOC Approved Provider Program\"],\"articleSection\":[\"Latest Blogs\",\"Approved Providers\",\"BOC News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/\",\"url\":\"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/\",\"name\":\"Marketing Your Education Programs - Board of Certification for The Athletic Trainer\",\"isPartOf\":{\"@id\":\"https:\/\/bocatc.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bocatc.org\/wp-content\/uploads\/2023\/11\/iStock-1412762527_-_In_Article-1.jpg\",\"datePublished\":\"2023-10-03T00:00:00+00:00\",\"dateModified\":\"2024-03-11T22:12:58+00:00\",\"author\":{\"@id\":\"https:\/\/bocatc.org\/#\/schema\/person\/e91aca724d562f7c12150cd047fc49ab\"},\"breadcrumb\":{\"@id\":\"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/#primaryimage\",\"url\":\"https:\/\/bocatc.org\/wp-content\/uploads\/2023\/11\/iStock-1412762527_-_In_Article-1.jpg\",\"contentUrl\":\"https:\/\/bocatc.org\/wp-content\/uploads\/2023\/11\/iStock-1412762527_-_In_Article-1.jpg\",\"width\":400,\"height\":267},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bocatc.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Your Education Programs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bocatc.org\/#website\",\"url\":\"https:\/\/bocatc.org\/\",\"name\":\"Board of Certification for The Athletic Trainer\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bocatc.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/bocatc.org\/#\/schema\/person\/e91aca724d562f7c12150cd047fc49ab\",\"name\":\"BOCadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bocatc.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0f7b2b0245b48909b243e0fba7fff7fabba62f6abd8a78fa0b4900ec41c5c84e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0f7b2b0245b48909b243e0fba7fff7fabba62f6abd8a78fa0b4900ec41c5c84e?s=96&d=mm&r=g\",\"caption\":\"BOCadmin\"},\"sameAs\":[\"https:\/\/bocatc.org\"],\"url\":\"https:\/\/bocatc.org\/author\/bocadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Your Education Programs - Board of Certification for The Athletic Trainer","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Your Education Programs - Board of Certification for The Athletic Trainer","og_description":"Targeting and extending your reach to your Athletic Trainer (AT) audience is an ideal way to optimize attendance levels for your education program(s). The BOC provides many options and resources you can add to your marketing mix to help you... Read More &raquo;","og_url":"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/","og_site_name":"Board of Certification for The Athletic Trainer","article_published_time":"2023-10-03T00:00:00+00:00","article_modified_time":"2024-03-11T22:12:58+00:00","og_image":[{"width":400,"height":267,"url":"https:\/\/bocatc.org\/wp-content\/uploads\/2023\/11\/iStock-1412762527_-_In_Article-1.jpg","type":"image\/jpeg"}],"author":"BOCadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BOCadmin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/#article","isPartOf":{"@id":"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/"},"author":{"name":"BOCadmin","@id":"https:\/\/bocatc.org\/#\/schema\/person\/e91aca724d562f7c12150cd047fc49ab"},"headline":"Marketing Your Education Programs","datePublished":"2023-10-03T00:00:00+00:00","dateModified":"2024-03-11T22:12:58+00:00","mainEntityOfPage":{"@id":"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/"},"wordCount":284,"image":{"@id":"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/#primaryimage"},"thumbnailUrl":"https:\/\/bocatc.org\/wp-content\/uploads\/2023\/11\/iStock-1412762527_-_In_Article-1.jpg","keywords":["BOC Approved Provider Program"],"articleSection":["Latest Blogs","Approved Providers","BOC News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/","url":"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/","name":"Marketing Your Education Programs - Board of Certification for The Athletic Trainer","isPartOf":{"@id":"https:\/\/bocatc.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/#primaryimage"},"image":{"@id":"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/#primaryimage"},"thumbnailUrl":"https:\/\/bocatc.org\/wp-content\/uploads\/2023\/11\/iStock-1412762527_-_In_Article-1.jpg","datePublished":"2023-10-03T00:00:00+00:00","dateModified":"2024-03-11T22:12:58+00:00","author":{"@id":"https:\/\/bocatc.org\/#\/schema\/person\/e91aca724d562f7c12150cd047fc49ab"},"breadcrumb":{"@id":"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/#primaryimage","url":"https:\/\/bocatc.org\/wp-content\/uploads\/2023\/11\/iStock-1412762527_-_In_Article-1.jpg","contentUrl":"https:\/\/bocatc.org\/wp-content\/uploads\/2023\/11\/iStock-1412762527_-_In_Article-1.jpg","width":400,"height":267},{"@type":"BreadcrumbList","@id":"https:\/\/bocatc.org\/newsroom\/marketing-your-education-programs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bocatc.org\/"},{"@type":"ListItem","position":2,"name":"Marketing Your Education Programs"}]},{"@type":"WebSite","@id":"https:\/\/bocatc.org\/#website","url":"https:\/\/bocatc.org\/","name":"Board of Certification for The Athletic Trainer","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bocatc.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/bocatc.org\/#\/schema\/person\/e91aca724d562f7c12150cd047fc49ab","name":"BOCadmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bocatc.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0f7b2b0245b48909b243e0fba7fff7fabba62f6abd8a78fa0b4900ec41c5c84e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f7b2b0245b48909b243e0fba7fff7fabba62f6abd8a78fa0b4900ec41c5c84e?s=96&d=mm&r=g","caption":"BOCadmin"},"sameAs":["https:\/\/bocatc.org"],"url":"https:\/\/bocatc.org\/author\/bocadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/bocatc.org\/wp-json\/wp\/v2\/posts\/3039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bocatc.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bocatc.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bocatc.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bocatc.org\/wp-json\/wp\/v2\/comments?post=3039"}],"version-history":[{"count":5,"href":"https:\/\/bocatc.org\/wp-json\/wp\/v2\/posts\/3039\/revisions"}],"predecessor-version":[{"id":5608,"href":"https:\/\/bocatc.org\/wp-json\/wp\/v2\/posts\/3039\/revisions\/5608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bocatc.org\/wp-json\/wp\/v2\/media\/3042"}],"wp:attachment":[{"href":"https:\/\/bocatc.org\/wp-json\/wp\/v2\/media?parent=3039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bocatc.org\/wp-json\/wp\/v2\/categories?post=3039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bocatc.org\/wp-json\/wp\/v2\/tags?post=3039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}